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Business Plan - Development of International Activities
Danihelková, Martina ; Sajaš, Michal (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis is concerned with creating a real business plan for the company expanding its operations abroad. The theoretical part describes the problems of business and business plan. Personal part of thesis is focused on the issues of doing business in the Netherlands, the market analysis process and procedure of establishing a branch. Further description of the solutions of problems which may be faced by the company abroad and designing a new organizational structure.
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Formulace strategií v podmínkách mezinárodní společnosti
Drábková, Daniela
The thesis deals with strategic management in an international company. In the theoretical part the strategic management of large companies is discussed, and the focus is on international business. In the practical part an existing selected international company is examined. Furthermore, an analysis of the external and internal environment is performed using PEST analysis and a selected industry analysis tool. In the analysis of the internal environment, attention is paid to the areas of competitive advantage and financial strength, which serve as input to the SPACE matrix. The main objective of the thesis is to formulate suggestions for strategic alternatives for the selected international company. The individual proposals are based on an analysis of the current state of the company and its environment. The analysis is used to propose strategies that are further refined within the SWOT matrix. The selected strategy options are elaborated into recommendations for implementation, including an economic evaluation of their potential impacts.
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Business Plan - Development of International Activities
Danihelková, Martina ; Sajaš, Michal (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis is concerned with creating a real business plan for the company expanding its operations abroad. The theoretical part describes the problems of business and business plan. Personal part of thesis is focused on the issues of doing business in the Netherlands, the market analysis process and procedure of establishing a branch. Further description of the solutions of problems which may be faced by the company abroad and designing a new organizational structure.
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Entry of Manufacturing Firm to the EU Market
Filimonov, Anton ; Dvořák, Jiří (advisor) ; Novák, Michal (referee)
This diploma thesis considers the possibility for Ukrainian manufacturing company entry into the Czech market. The diploma thesis aim is to analyze the possibility for the Ukrainian company entry to the Czech Republic and to choose an optimal form of an entrance. And on the basis of these results to offer the standardized method for the entry of the Ukrainian company into the European market. For achievement of the diploma thesis aim the most used methods are analysis, synthesis and comparison. Main analytical tools are Porter's five forces analysis and PEST analysis. Approach to the choice of the best form for an expansion to foreign markets can be used by the companies in case of making decision on geographical diversification of its zone of sale.
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Elements of Multiculturalism in Corporate Identity of Companies in Czech Republic
Neuwirthová, Magda ; Zamykalová, Miroslava (advisor) ; Zadražilová, Dana (referee) ; Klosová, Anna (referee) ; Pichanič, Mikuláš (referee)
Dealing with the subject of multiculturalism, this dissertation thesis investigates the elements of Japanese, Korean, and American national mentalities in the management of companies located in the Czech Republic. The main goal of this thesis is to identify these elements in corporate culture, find out, which of them lead to the most conflict situations, and suggest procedures to identify and eliminate resulting problems. On a more general level, this thesis provides basic characteristics of business environment and the approaches of world philosophers, anthropologists and sociologists. This thesis further identifies specific multicultural elements in organizations, and suggests its own model of multicultural corporate identity and a model for the identification of conditions that, when fulfilled, lead to strong corporate identity. This thesis also characterizes Czech cultural environment and compares it with that of Japan, Korea and the USA, based on surveys of well recognized Czech sociologists. The main emphasis of this thesis lies on the examination of corporate identity of American, Japanese, and Korean management. Based on a questionnaire survey, four major conflict areas of investigated cultures are identified. These are different opportunities within the company, non-economic use of time, the way of managing company meetings, and the way individual work is presented. In the last section of the thesis, possible solutions to these conflicts situations are provided.
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The Expansion of Multinational Company to the Foreign Markets
Kholodnaia, Antonina ; Dvořák, Jiří (advisor) ; Svoboda, Petr (referee)
The aim of this work is practical recommendations for effective integration of multinational companies to the Russian market, coming out of the theoretical basis studies. To meet the goals of this work the methods of data clustering, classification and identification of priority processes and events, method of comparable analysis and implementation of abroad expansion experience of the companies were used. As the main method of the country specifics analysis was chosen PESTLE-analysis. Conclusions and recommendations can be used to select the appropriate entrance form of the multinational company to the foreign market or expanding its international activities and gaining a foothold on the Russian market.
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Expatriation and International Management
Smiková, Lenka ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
The thesis deals with the issue of International Management procedures in multinational corporations regarding sending their employees abroad. Its aim is to describe the process of expatriation, define the importance of culture and the role of the company in the process as well as to analyse the situation of expatriates in the Czech Republic based on a questionnaire research.
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Management of Multinational Company and Financial Crisis
Bačák, Marian ; Dvořák, Jiří (advisor) ; Fuňák, Pavel (referee)
The Thesis summarizes development and management of multinational corporation which must deal with the consequences of the financial crisis. It includes theoretical background within international management and strategic analyses which are applied in functional part to General Motors Corporation. The result of the strategic analyses is to map the current situation of the company, its prospective trend and recommendations.
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